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Restaurants
Restaurant Offers, Real Reach
A global restaurant group needed a repeatable creator system that could turn monthly limited-time offers and a burger-focused tour into demand across many markets. INSYDRS built a multi-country campaign model designed for local relevance, in-store momentum, and measurable reach.
Promote monthly in-store LTOs and a global burger campaign through creator-led storytelling.
Instagram and Facebook, adapted across markets, languages, and local audience behaviors.
Five influencer campaigns across 20+ countries and more than 15 languages.
194M+ earned media reach, with 97M+ reach and 6.5M+ engagements.
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The Brief
Turn monthly menu moments into a scalable creator program that could move fast, feel local, and keep each offer culturally relevant.
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What We Built
INSYDRS developed a market-by-market creator approach with localized messaging, on-site appearances, ambassador support, and social content tailored for each LTO moment.
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The Output
A repeatable international activation system that supported menu launches, built appetite at a local level, and gave the restaurant group measurable creator impact across markets.

The Launch Challenge




The Challenge
Limited-time offers need attention quickly. The campaign needed creator content that could make each menu moment feel timely without fragmenting the global story
The Audience Tension
Restaurant audiences respond to appetite, local pride, and social proof more than polished product claims. The content had to feel like something people wanted to experience, not just another promotion.
The Strategic Response
INSYDRS built a flexible activation model with country-level targeting, language localization, on-site creator moments, and ambassador storytelling so each market could carry the campaign in its own voice.
Campaign Impact
The work transformed individual menu moments into a sustained creator engine across regions, languages, and in-store experiences.
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Campaign Impact
What the partnership delivered for the brand
The way we work is shaped by experience, trusted relationships, and a commitment to building partnerships that last.
194M+
Earned media reach achieved across the campaign ecosystem
97M+
Total reach generated through creator and social amplification.
6.5M+
Engagements driven across participating campaign markets.
The Team Behind
The senior team that shaped the launch strategy.
the Work
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