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Beauty
Beauty Launch, Local Demand
An emerging beauty brand was entering select retail doors and needed awareness that could convert locally. INSYDRS built a hyper-local creator campaign around wash, lotion, and scent collections, pairing market-specific voices with launch support.
Support a selective beauty retail launch in priority regional markets.
Instagram and TikTok, with organic and paid media support.
14 local micro and mid-tier creators activated around key store markets.
3.7M reach and an 8.41% engagement rate.
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The Brief
Drive local awareness, store traffic, and commerce support for a new beauty retail rollout.
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What We Built
INSYDRS recruited creators in priority store markets, shaped authentic content stories, supported launch activity, and connected organic with paid.
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The Output
A grassroots launch campaign that made the product line discoverable in-store and online, with each market carried by a local creator voice.

The Launch Challenge




The Challenge
Retail launches need more than visibility. Shoppers had to recognize the brand, understand the product line, and feel a reason to visit select stores.
The Audience Tension
Beauty shoppers are surrounded by product launches. A new brand has to earn trust quickly through routine-based content, sensory detail, and creators who feel close to the community.
The Strategic Response
INSYDRS built a market-specific creator mix, supported it with launch activity and paid strategy, and used local content to connect awareness with both store discovery and online sales.
Campaign Impact
The campaign turned a regional retail launch into a creator-powered awareness and conversion moment across in-store and digital touchpoints.
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Campaign Impact
What the strategy made possible
Localized creators helped connect product discovery with both store traffic and online demand.
14
Local creators activated across priority retail markets.
3.7M
Reach generated through creator content and amplification.
8.41%
Engagement rate across campaign content.
The Team Behind
The senior team that shaped the launch strategy.
the Work
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