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Automotive
Performance Cars, Social Speed
An automotive brand needed its sports-car lineup to feel fast before audiences ever got behind the wheel. INSYDRS paired automotive creators with a professional racing driver, turning a drifting experience into first-person social content.
Drive broader awareness for a new family of sports cars.
Instagram and TikTok, built around high-energy creator video.
Three automotive creators paired with a professional racing driver.
25M views and 18.6M social engagements.
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The Brief
Make a performance lineup feel visceral, fast, and real through creators who could translate speed into social content.
02
What We Built
INSYDRS designed a creator driving experience, supported by professional production and one cohesive creative language across every post.
03
The Output
A performance-first creator campaign that gave fans a raw, first-person view and turned the driving experience into social momentum.

The Launch Challenge




The Challenge
Sports-car awareness needs emotion. The campaign needed audiences to feel the power of the vehicle lineup, not simply read about performance features.
The Audience Tension
Automotive fans can spot staged excitement immediately. The content had to feel credible, fast, and rooted in a real driving experience.
The Strategic Response
INSYDRS put trusted automotive creators into the passenger seat with a professional driver, then shaped the footage into a cohesive social campaign that captured adrenaline from the inside.
Campaign Impact
The campaign transformed a controlled driving experience into large-scale social attention for a sports-car launch.
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Campaign Impact
What the strategy made possible
A controlled driving experience became high-scale social attention for a sports-car launch.
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Automotive creators selected for category credibility.
25M
Views generated through campaign content.
18.6M
Social engagements driven across campaign channels.
The Team Behind
The senior team that shaped the launch strategy.
the Work
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