AboutINSYDRS
Who We Are
Too often, partnerships begin with a name, a follower count, and a deadline. The result may fill a content plan, but it rarely creates the trust, relevance, or value that lasts.
INSYDRS was built to bring more thought to the work before it goes live. We look at the brand, the creator, the audience, and the wider context around every opportunity.
That means asking better questions from the start: who is right for the idea, what needs to be protected, and how the work can move through real teams without losing its energy.
With experience across talent, brand partnerships, platforms, and campaign delivery, we help brands, agencies, and creators turn good opportunities into stronger long-term relationships.
INSYDRS Co-Founders
Yadia Suarez
Yadia Suarez is the Co-Founder INSYDRS, a strategy-first influencer marketing and talent management agency built to help brands and creators navigate an increasingly complex creator economy with clarity, transparency, and purpose. With more than a decade of experience in influencer marketing, Yadia has led partnerships spanning Fortune 500 brands, emerging startups, celebrities, athletes, and creators across virtually every category. Her expertise extends far beyond campaign execution, specializing in partnership strategy, talent negotiations, creator management, experiential activations, and building scalable influencer programs that create lasting business impact. Today, Yadia works alongside brands and creators as a strategic partner, helping organizations build smarter influencer ecosystems while empowering creators to grow sustainable, long-term businesses. She is passionate about creating partnerships that feel authentic, protect the interests of everyone involved, and drive measurable results. Known for her straightforward approach, deep industry relationships, and ability to solve complex partnership challenges, Yadia believes the best influencer marketing doesn't happen by accident—it happens through thoughtful strategy, strong relationships, and a genuine understanding of the people behind every partnership.
INSYDRS Co-Founders
Chelsea Frost
Chelsea Frost is the co-founder of INSYDRS, where she helps brands and creators transform influence into a scalable engine for business growth. A systems thinker with a strong instinct for pattern recognition, Chelsea connects audience behavior, cultural shifts, content, partnerships, and commercial outcomes. She is known for bringing structure to complex challenges, identifying opportunities others overlook, and translating insight into clear, executable strategies. With more than a decade of experience across influencer marketing, integrated media, client growth, and content strategy, Chelsea has shaped programs for some of the world’s largest brands and organizations operating in complex, highly regulated environments. Her approach balances innovation with operational rigor, ensuring creator strategies are measurable, brand-safe, and aligned with broader business priorities. Chelsea founded INSYDRS to move influence beyond fragmented campaigns and transactional partnerships. She helps organizations build connected ecosystems designed to strengthen relevance, deepen audience relationships, and compound value over time. Her perspective is grounded in a simple principle: attention creates enterprise value only when the right strategy, systems, and accountability exist to convert it into sustained business impact.
Senior expertise stays close to the work, from first brief to final delivery
Nada Taha
Vikina
Flavor Flav
Robbie Elias
Camille Dobbins-Jackson
Melyssa & Daniel
Raven Goodwin
Christina Petsos
