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Education
Early Learning, Family Trust
An early-learning program needed to build trust and registration interest among Hispanic families in Utah. INSYDRS used family-led storytelling and Spanish-language content to make the program feel useful, relatable, and easy to explore.
Drive awareness and registration interest for an early-learning program.
Instagram and TikTok, with family-centered creator storytelling.
Localized targeting, Spanish-language content, and registration portal traffic.
5.9K leads, 1M+ reach, and a 29% engagement rate.
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The Brief
Help families understand how an early-learning program supports reading, math, and science skills for young children.
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What We Built
INSYDRS engaged family creators to document the learning experience, using localized targeting and Spanish-language content.
03
The Output
A community-relevant education campaign that built awareness, generated leads, and created saved content after campaign wrap.

The Launch Challenge




The Challenge
Education programs need trust before they earn clicks. The campaign had to reach families in a way that felt practical, personal, and culturally relevant.
The Audience Tension
Parents need to understand the benefit quickly, see families like theirs using the program, and feel confident enough to explore registration.
The Strategic Response
INSYDRS centered family voices, Spanish-language storytelling, and clear portal traffic paths so the campaign could move from awareness to action.
Campaign Impact
The work helped an education program build attention and action within a priority community while creating content that remained useful after the campaign ended.
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Campaign Impact
What the strategy made possible
The work built attention and action within a priority community.
5.9K
Leads generated through campaign traffic paths.
1M+
Reach delivered through Instagram and TikTok.
29%
Engagement rate across creator content.
The Team Behind
The senior team that shaped the launch strategy.
the Work
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