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Annuity Awareness, Lead Growth
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Financial Services

Annuity Awareness, Lead Growth

A financial services brand needed a flexible annuity product to feel simple, credible, and action-oriented across a multi-platform social campaign. INSYDRS translated the message into creator-led education, ambassador moments, live content, and lead generation.
Introduce a flexible annuity alternative to a traditional certificate of deposit.
Instagram, Facebook, YouTube, and TikTok.
Celebrities, ambassadors, sporting events, on-site appearances, and live content.
9.9M reach, 9% click-to-conversion rate, and $0.22 CPE.

01

The Brief

Make a financial product feel clear, approachable, and worth acting on across social channels.

02

What We Built

INSYDRS combined creators, celebrity talent, sponsorship moments, ambassadors, live content, and lead-generation optimization.

03

The Output

A performance-aware creator campaign that built awareness while moving audiences toward measurable action.
Annuity Awareness, Lead Growth
The Launch Challenge
Annuity Awareness, Lead Growth
The Challenge

Financial products need clarity and trust. The campaign needed the offer to feel easy to understand without becoming generic product education.

1
2
3
4
Campaign Impact

What the strategy made possible

The campaign balanced scale and efficiency, turning product education into action.
9.9M
Reach generated across campaign channels.
9%
Click-to-conversion rate achieved through lead-gen optimization.
$0.22
Cost per engagement across the campaign.

The Team Behind

The senior team that shaped the launch strategy.

the Work

Nada Taha
Creative Host
Nada Taha
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#1C2132
Vikina
Performer
Vikina
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Flavor Flav
Host
Flavor Flav
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#1C2132

What our clients say

Sofia Martinez
INSYDRS helped me move from creating content to building a real business around my personal brand. Their team understood my vision, guided me through strategic opportunities, and helped me build partnerships that actually aligned with my goals and audience. What stood out most was their personal approach and industry expertise. They didn't just focus on short-term campaigns — they helped me make smarter decisions for long-term growth and stronger brand relationships.
Sofia Martinez
Lifestyle & Fashion Content Creator
Marcus Hale
INSYDRS took a launch we had been circling for months and turned it into a plan our whole team could follow. They knew which creators actually fit the product, handled the negotiations, and kept every market on the same story. We finally had partnerships that felt intentional instead of transactional. The reporting was just as clear, so we could show impact to leadership without guesswork.
Marcus Hale
Brand Marketing Director
Priya Raman
Working with INSYDRS felt like adding a senior team rather than an agency. They asked harder questions at the start, flagged risks early, and kept the creators genuinely engaged through a long campaign. Every deliverable landed on time and on brand, and the creative still felt like it belonged to the creators.
Priya Raman
Head of Partnerships

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