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Financial Services
Annuity Awareness, Lead Growth
A financial services brand needed a flexible annuity product to feel simple, credible, and action-oriented across a multi-platform social campaign. INSYDRS translated the message into creator-led education, ambassador moments, live content, and lead generation.
Introduce a flexible annuity alternative to a traditional certificate of deposit.
Instagram, Facebook, YouTube, and TikTok.
Celebrities, ambassadors, sporting events, on-site appearances, and live content.
9.9M reach, 9% click-to-conversion rate, and $0.22 CPE.
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The Brief
Make a financial product feel clear, approachable, and worth acting on across social channels.
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What We Built
INSYDRS combined creators, celebrity talent, sponsorship moments, ambassadors, live content, and lead-generation optimization.
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The Output
A performance-aware creator campaign that built awareness while moving audiences toward measurable action.

The Launch Challenge




The Challenge
Financial products need clarity and trust. The campaign needed the offer to feel easy to understand without becoming generic product education.
The Audience Tension
Audiences are cautious with financial decisions and quick to scroll past anything that feels too technical or too promotional.
The Strategic Response
INSYDRS used creator-led explanation, recognizable talent, live moments, and lead-generation optimization to make the product easier to grasp and easier to act on.
Campaign Impact
The campaign balanced scale and efficiency, turning product education into measurable lead-generation performance.
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Campaign Impact
What the strategy made possible
The campaign balanced scale and efficiency, turning product education into action.
9.9M
Reach generated across campaign channels.
9%
Click-to-conversion rate achieved through lead-gen optimization.
$0.22
Cost per engagement across the campaign.
The Team Behind
The senior team that shaped the launch strategy.
the Work
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